There's not much that's original about the concept of offering pub and bar drinks at deeply discounted prices. Developing an atmosphere that is attractive enough to bring in your regular patrons, and intrigue new ones, needs some careful thought however. Without a plan in place, discounts will be costly and negatively affect your revenue stream. Developing the sort of happy hour Grapevine TX patrons will flock to begins with acknowledging the reasons you are contemplating the practice in the first place.
You're in business to make money so the primary reason to offer special prices is to increase sales at the bar. To do that you've got to be ready to offer customers discounted prices, two for one drinks, and meal combos. This is what will have regulars returning more frequently and attract new business at the same time.
Offering discounts on drinks and meals will not only increase bar sales. It will add revenue with the sale of food items. Established cocktail hours will help you market your brand and expand your existing business.
It's not enough to just discount drinks. Pricing them right is crucial. If you reduce your prices in a certain area, you must offset that by raising your prices in another. If you fail to do that, you won't maximize sales. You need to raise the price of your best selling food items while you're offering two for one, or free, drinks. There are tables available to help you calculate the most effective ways to set your prices.
It's worth the money you will spend to print a special menu for happy hour. You can include combinations of food and drinks, emphasizing those with the highest profit margins. There should be items that are specific to this time period, and not available during regular hours. That way you will have people coming in specifically to order what is on this menu.
You can't forget about the customers who don't drink. They will participate in your cocktail hours if you target them. Offer specially discounted mocktails and combos just for them.
You have to learn how to target your audience. Catering to your regular patrons should be the first order of business. If they are frequenting your happy hours, new customers will follow them. You need to study who comes to your bar or pub and what they are looking for. If you're in the business district, it might be corporate types. If your location is more trendy, the crowd might be younger and into the latest fads. Once you understand your audience, you can create a strategy that targets them directly.
You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.
You're in business to make money so the primary reason to offer special prices is to increase sales at the bar. To do that you've got to be ready to offer customers discounted prices, two for one drinks, and meal combos. This is what will have regulars returning more frequently and attract new business at the same time.
Offering discounts on drinks and meals will not only increase bar sales. It will add revenue with the sale of food items. Established cocktail hours will help you market your brand and expand your existing business.
It's not enough to just discount drinks. Pricing them right is crucial. If you reduce your prices in a certain area, you must offset that by raising your prices in another. If you fail to do that, you won't maximize sales. You need to raise the price of your best selling food items while you're offering two for one, or free, drinks. There are tables available to help you calculate the most effective ways to set your prices.
It's worth the money you will spend to print a special menu for happy hour. You can include combinations of food and drinks, emphasizing those with the highest profit margins. There should be items that are specific to this time period, and not available during regular hours. That way you will have people coming in specifically to order what is on this menu.
You can't forget about the customers who don't drink. They will participate in your cocktail hours if you target them. Offer specially discounted mocktails and combos just for them.
You have to learn how to target your audience. Catering to your regular patrons should be the first order of business. If they are frequenting your happy hours, new customers will follow them. You need to study who comes to your bar or pub and what they are looking for. If you're in the business district, it might be corporate types. If your location is more trendy, the crowd might be younger and into the latest fads. Once you understand your audience, you can create a strategy that targets them directly.
You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.
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